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Mar 26, 2013 10:03 AM by Samantha Ptashkin

Visit Tucson hopes to attract more tourists with new image

TUCSON- If you had to describe Tucson in three words, which ones would you choose?

That's one of six questions Visit Tucson asks in a recent survey that it hopes will help it re-define Tucson's image.

"Sunshine, saguaros, and cycling," says Christian Timmerman who has lived in the Old Pueblo for several years.

Another question asks: would you characterize Tucson as "southwest". "Absolutely, we're so close to the border, we have the Mexican influence, great Mexican food," Timmerman says.

For the past year Visit Tucson has been working with a marketing firm to re-work its branding. "Every destination has a story to tell, but it's really about who tells the story best," says Allison Cooper of Visit Tucson.

The goal is to pinpoint one central idea that encompasses the Old Pueblo. Cooper says they hope the new brand will attract more tourists, increasing what is already a $2.4 billion industry in Southern Arizona. "Certainly February is our strongest month," Cooper says. "You have the Accenture Matchplay Championship, Tucson Gem and Mineral Show and the Tucson Rodeo," Cooper says.

Moving forward they would like to expand signature events like that into March and April.

Visit Tucson expects to roll out its new brand in June.

To take the survey click: www.Visittucson.org/brandsurvey

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